The "Natural" Problem
Ten years ago, buying healthy products was easy. You just looked for the green leaf on the package.
Today, the market is saturated with "Greenwashing"—marketing terms like clean, raw, and bio-active that have zero legal definition. We got tired of spending premium prices for products that were chemically identical to the cheap stuff.
So we built a lab. We stopped reading marketing brochures and started reading mass spectrometry results. We don't take free samples, we don't do sponsored posts, and we don't care if a brand hates us.