We don't grade on a curve. A product is either biologically sound, or it isn't. Here is exactly how we calculate our ratings.
Lab verification for heavy metals, pesticides, plasticizers, and hidden fillers that aren't on the label.
It's not about what you eat, it's about what you absorb. We assess the chemical form of ingredients for efficacy.
We audit the supply chain. Plastic-free packaging and regenerative farming practices earn bonus points.
If we find any of the following in a product, it receives an automatic Zero Rating and is disqualified from our "Approved" list, regardless of other benefits.
We only test products bought from retail shelves. We document lot numbers and expiration dates to ensure the batch matches what consumers are buying.
We use LC-MS/MS analysis to detect contaminants at the parts-per-billion level. This is the gold standard for forensic analysis.
Our reviewers are often blinded to the brand name during the initial usage phase to prevent brand bias from affecting the subjective review.