The "Natural" market is flooded with misinformation. We are an independent research collective dedicated to verifying biological and healthy product claims through rigorous testing.
Learn How We Test →"We believe that your health shouldn't be a guessing game. If a product says 'organic', 'non-toxic', or 'bio-active', we verify it in the lab before we recommend it to you."
We buy products anonymously at retail price. No freebies, no PR packages, no bias.
We analyze labels against current scientific literature to flag hidden additives.
Our team uses the product for a minimum of 30 days to measure actual impact.
We assign a final score based on purity, efficacy, and environmental impact.